In 1997 Terri Brown CEO of MLB Creative in St. Thomas U.S. Virgin Islands served as the 4th District American Advertising Federation (AAF) Caribbean Liaison providing communication and direction for the US Virgin Islands and Puerto Rico advertising federations. Because of her extensive business travel, Terri met with many advertising agencies throughout the Caribbean and felt they too would benefit from uniting with the AAF to showcase their businesses to U.S. Markets.
Terri approached then 4th District Governor, Mike Weber to start the application process to form a new federation within AAF. In 1998 the Caribbean Advertising Federation (CAF) was approved by National AAF in Washington DC and the first non-American ad federation was created.
The first CAF goals were to provide networking opportunities for members and increase inter island interaction and communication as an online organization. The Caribbean Advertising Federation has since transformed into an essential part of the advertisement community in the Caribbean showcasing members and capabilities.
Terri served as the first CAF President, rallying advertising companies from Trinidad, Barbados and St. Thomas to become charter members. Under the direction of the second President, Jim Bruce with McCann Erickson Trinidad, CAF entered their first ADDY competition. Among past presidents are Cheryl La La, Valdez & Torry; Jevan Jutiger, Red; Jim Bruce, McCann Trinidad, Norman Mayers, McCann Barbados, Rachel Parker; and Christopher Guinness, Christopher Guinness Productions. The current membership has grown to include companies from Aruba, Jamaica, Barbados, Puerto Rico, St. Lucia, St. Martin, The Virgin Islands and Trinidad and Tobago.
CAS has become a voice for the Caribbean and a showcase for the vast talent in the region. CAF encourages growth in the Caribbean advertising industry and promotes a greater understanding of the role and benefits that advertising provides to the public and government sectors.